In June 2012, we unveiled a new brand and logo for Gulf Shores that can be summed up in one simple phrase –

SMALL TOWN, BIG BEACH. The response from locals and visitors was overwhelming and an identity for the relaxed, uncomplicated beach community we all love was born. Since that time we have received thousands of requests to make hats, shirts, anything donning our new look available to the public.

We heard you loud and clear.

The simple answer probably would have been to find some decent shirts and hats at a cheap price, slap our logo on it and ta-da, but we know that's not what makes Gulf Shores special. Instead, we searched high and low for the highest quality products we could find and developed a laid back, everyday style that not only represents Gulf Shores, but also the locals and visitors that make it such a unique place.